Processes of Opinion Change


Kelman, Herbert C. 1961. “Processes of Opinion Change.” Public Opinion Quarterly. Public Opinion Quarterly. Copy at
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Date Published:

Jan 31, 1961


Attitude and opinion data provide a basis for inferring the meaning of opinions held by individuals and groups and also for predictions about their future behavior. Such inferences and predictions, if they are to be made effectively, require a theoretical foundation which explains the processes by which people adopt and express particular opinions. Here is a theory of three processes by which persons respond to social influence.

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Last updated on 12/05/2016