@article {836681, title = {Mutuality, Mobilization, and Messaging for Health Promotion: Toward Collective Cultural Change}, journal = {Social Science and Medicine}, number = {Special Issue}, year = {2016}, month = {Sept 2016}, author = {Lamont, Mich{\`e}le and Mabel Berezin and Alonzo Plough and Matthew Trujillo} }